Under the leadership of an advisory team made up of data experts from Cisco, Bell Aliant, T4G, the University of New Brunswick, the City of Saint John, EY, Innovatia and Mariner Partners, the Saint John region is poised to become a national leader in data analytics. We are a City of Firsts and we want to build on the history of innovation & collaboration.


Over the next three years, the Smart and Connected Data Project, spearheaded by Enterprise Saint John, will build a technological sandbox innovators and researchers can use to combine and visualize public and private data to solve community and industry challenges. Advanced data analytics will be a tool regional companies can use to develop data-driven solutions that can be exported around the world.  Funding and in-kind contributions for this project are provided by multiple partners including ACOA & the Province of New Brunswick.

Want to learn more about the project?  www.smartandconnected.ca

Talk to us: Janet Scott

The Saint John Community Data Repository

Our sandbox will be a cloud-based data repository, allowing business and community clients to “deposit” anonymized and aggregated datasets that can be available for use in a variety of projects. Clients will be able to combine datasets from multiple sources to gain deeper insights.

Example: one component of the data repository will be the information created by the Pattern of Life project, which has seen pedestrian counter beacons installed around Saint John’s urban core. The counters gather Bluetooth and wireless antenna data from mobile devices, allowing visualization of pedestrian movement patterns in real time.

Clients will also have access to data scientists and sophisticated analytics tools to help them evaluate and analyze their data.

This project will improve the business landscape in the Saint John region by:

  • helping organizations understand that data is an asset
  • creating a culture of experimentation and evaluation
  • increasing data access
  • enhancing decision making
  • attracting new partners
  • accelerating growth

Next steps

In 2018, Enterprise Saint John will identify and select 7-8 proof of concept projects that will allow for the testing and validation of the project’s governance structures, its technological backbone, and its analysis engines. We are working with our the lead agency for tourism in Greater Saint John and partner, Discover Saint John, to help connect the project to other key players in the sector.

Two projects will be launched in support of the region’s tourism sector, and the remaining five will be selected from the local community. Priority will be placed on projects designed to solve a problem and/or produce export-oriented products or services.


White Paper

Saint John: Driving Community and Export Success with Data Analytics.


Talk to us: Janet Scott