Project 1: Build & Manage Smart and Connected Community Data Infrastructure

Saint John wants to attract and grow a talented pool of innovative thinkers and creators who will be the builders of our smart and connected community. They will use data that will enable economic and social change to thrive. This initiative is focused on the creation, sharing, and use of data as one of the pillars to creating a smart and connected industrial region. It starts with tapping and building on the data within our strong industrial sector from where the knowledge and approach can cascade to all levels of the community.

To Build the Data Infrastructure

  1. Build and manage a data repository and technical foundation for capturing, analyzing, and utilizing data with community organizations and private-sector partners. This will include data storage, tools to access and analyze the data, ongoing monitoring, collaboration, and education. The tools include hardware and software.
  2. Expand this infrastructure to build a connected region with beacons, embedded sensors, data tools, and wireless technology.
  3. To help companies acquire business intelligence, optimize operations and develop new business models
  4. Assess and inventory the data assets and needs of 20 organizations to answer questions and address key problems
  5. Identify new and existing data sources that could help solve problems, exploit new business opportunities and/or provide new insights
  6. Analyze and consolidate the assessed information to make recommendations for next steps to leverage these data assets. For example, determine the potential for these data assets to be included in a Saint John Open Data initiative, the nb+ initiative, or for use in combination with other data assets for research, application development and commercialization
  7. Capture and connect data sets to community repository and show examples of new value to companies through data analytics

Project 2: Smart Tourism

Tourism is a $250 million industry in Saint John. More than 1.5 million people visit Saint John every year. Important tourism segments include cruise, sport tourism, meetings and conventions, and leisure travel. As the industry develops and competition increases, destinations are creating new value for tourists, business operators, and stakeholders. By collecting and analyzing data, we can develop intelligent applications.

Saint John wants to be part of this industry evolution and to create new value for players in the tourism industry by harnessing the power of data. One definition for Smart Tourism found in Electronic Markets magazine is as follows:

“Smart tourism is defined as tourism supported by integrated efforts at a destination to collect and aggregate/harness data derived from physical infrastructure, social connections, government/organizational sources and human bodies/minds in combination with the use of advanced technologies to transform that data into on-site experiences and business value-propositions with a clear focus on efficiency, sustainability and experience enrichment.”

Through an integrated approach to data capture and analysis, tourism destinations are finding new ways of enriching experiences for tourists, helping businesses operate more effectively, and building an ecosystem ripe for innovation. Many are turning to technology and the power of data analytics to differentiate themselves from other destinations and to better connect with visitors.

The objectives of this project are to enhance the experience for tourists by:

  1. Understanding who they are and creating experiences to match their demographic profiles
  2. Determining what they want to do while in Saint John
  3. By responding to solicited and unsolicited feedback
  4. Providing customized experiences to match personal preferences
  5. To make better, more informed decisions to save money or generate new revenue
  6. new product development
  7. resource optimization and increased operational efficiencies
  8. By understanding trends
  9. By communicating new and emerging opportunities to operators
  10. By understanding traffic and behavioural patterns
  11. To develop new business models

Using new and existing data combined and processed in new ways that may do any of the following:

  1. Create enriched tourism experiences
  2. Optimize resources for companies
  3. Increase safety and security
  4. Improve conference planning and execution

It is expected that other opportunities will emerge during the pilot project as new insights emerge from the analysis.


Project 3: Business-Led Innovation

Saint John has a strong industrial base that is moving from a traditional to a new economy. Part of what can propel this evolution even faster is the utilization of the Industrial IoT  (Industrial Internet of Things).  It uses information from machine to machine communication and big data technology, such as sensors, and automation technologies to pick up on inefficiencies and problems sooner. That has far reaching benefits for business including, saving time, money and better quality control, sustainable and green practices, and supply chain efficiencies. New Brunswick’s innovation community can assist our industry in realizing the full benefits of the Industrial IoT by understanding the opportunity areas industry wants to exploit, and how they can be addressed with data-driven solutions. With industry opening its doors, and innovators accessing data to solve real problems and open up new opportunities, Saint John will become a global model city. That also means emerging Industrial IoT applications can be easily developed, tested and deployed by external innovators. The backdrop of this will be the city’s business operations and infrastructure to provide a controlled environment where individuals, and businesses can develop and define the new economy.

The objectives of this project are:

  1. Large traditional industries will become more competitive by utilizing new and existing data to uncover and address new opportunities.
  2. Small and medium-sized enterprises (SMEs) and start-ups will grow through the development of new, exportable solutions to industry issues, challenges and opportunities.
  3. Large traditional companies will develop a desire to look externally to innovators to help identify and address opportunities, creating a culture of innovation and cross-sector
  4. growth for the Province and long-term sustainability.
  5. New data will be available for researchers and innovators to develop innovative applications